The Archive
111 episodes and counting — new ones every week.
Most teams are rushing to bolt AI onto existing workflows, but that often just scales the dysfunction faster. In this episode of WP Product Talk, we explore AI…
For years, SEO was the default marketing playbook for WordPress plugin and product businesses. Build content, rank on Google, get traffic. It worked - until it…
In this episode of WP Product Talk, Ben Sibley, co-founder of Independent Analytics, joins Matt and Ian for an honest, tactical conversation about what it…
AI is everywhere right now, but most conversations stop at content, marketing, or features. This episode goes behind the scenes. Michael Eisenwasser,…
In today's WordPress product landscape, support can make or break your business. But growing queues and a commitment to providing a great experience, your…
WordPress is moving fast on AI, and plugin builders need to keep up. On Jan 21 at 6pm UTC+1, WP Product Talk sits down with Jason Adams, Core AI Team Lead at…
Today's users expect speed, clarity, and polish by default. In this episode of WP Product Talk, we dig into Product User Expectations and what WordPress…
In this episode of WP Product Talk, hosts Zach Katz and Ian Meisner dive into the potential of MCP (Model Context Protocol) for WooCommerce product builders.…
Product positioning is one of those things everyone talks about, but very few get right, especially when a product’s value isn’t immediately obvious. In this…
Join us for Making WordPress Weird: Nick Hamze on Building for Fun in WordPress, as we explore what happens when you stop taking things so seriously and start…
Join us for Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo as we dive into the future of WooCommerce development with the brilliant…
In a market where subscription pricing has become the default, choosing a one-off model can feel almost rebellious. In this episode of WP Product Talk, hosts…
Hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Melissa Love from thedesignspace.co, who builds and sells Kadence add-ons, to…
It’s that time of year again—Black Friday and Cyber Monday are almost here, and WordPress product owners are gearing up for their biggest sales season. Join us…
As product founders, we LOVE when customers share ideas…but how do you decide which requests to act on and which to let go? In this episode, Robby McCullough…
AI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What…
Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2…
When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for? In this episode of WP…
Lifetime deals often look like the perfect launch strategy — quick cash, loyal early adopters, and momentum out of the gate. But what happens after the rush?…
In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of…
We’re joined by WordPress Co-Founder Matt Mullenweg to explore his vision for how AI is reshaping the WordPress ecosystem. From the Core AI initiative to…
In this episode, Zack sits down with Jack Arturo, founder of Very Good Plugins and WP Fusion to dig into the real-world impact of AI automations. We go beyond…
In this episode of WP Product Talk, hosts Amber Hinds and Kaite Keith sit down with Ionut Neagu, founder of Themeisle to dive deep into the art and strategy of…
The conversation was a comprehensive discussion about the current state and future of WordPress block themes, featuring industry experts Brian Gardner (founder…
In this episode of WP Product Talk, we’re joined by Elena Kartoshkina, Product Marketing Manager at Crocoblock, to explore one of the most powerful growth…
Together with co-hosts Katie Keith and Matt Cromwell, they explore how WordPress product owners can adopt lessons from Shopify’s agency-first model to build…
Building a successful WordPress product isn’t just about writing great code; it’s about everything that happens behind the scenes. From customer support and…
Selling globally sounds like a dream for WordPress product owners—but doing it well requires more than flipping a currency switch. In this WP Product Talk…
Is WordPress ready for its AI pivot? On July 2 at noon ET, join “AI + WP – The Future of WordPress” as Matt Cromwell and Amber Hinds sit down with James…
Welcome to Season 7 of WP Product Talk! We’re kicking off with a powerful episode that explores the big question: Is WordPress dying, evolving, or thriving in…
Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary. When your product is gaining traction, what’s the next…
As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode of…
A solid go-to-market strategy can make or break your WordPress product’s success. Join us as we chat with Nathan Weller, Product Marketer at StellarWP, about…
Join hosts Amber, Zack, and guest Ramesh Subramaniam of Retainful to discuss how to decide on a business and pricing model that works for your next WordPress…
Bringing a WordPress product from alpha to launch is a journey filled with challenges, lessons, and strategic decisions. Join us on February 19 at Noon Eastern…
Designing a product logo is more than just picking a font or color palette—it’s a strategic move that can elevate or undermine your WordPress product’s…
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding strategies…
In this special episode of WP Product Talk, hosts Matt Cromwell, Amber Hinds, and Katie Keith kick off Seasons 6 and 7 by discussing how to choose the right…
In this episode of WP Product Talk, hosts Katie Keith and Zack Katz discuss WordPress SaaS pricing strategies with guest Beka Rice. They explore how proper…
In this episode of WP Product Talk, hosts Katie Keith and Matt Cromwell interview Tom Carless, creator of the A/B Split Test plugin for WordPress. They discuss…
In this episode of WP Product Talk, Alex Moss from Yoast discusses strategies for building organic SEO for WordPress products. Co-hosts Katie Keith and Matt…
In this special episode of WP Product Talk titled "The Plugin Directory: What Can Freemium Product Owners Do in Light of .org Concerns?", we gather all our…
In the upcoming episode of WP Product Talk titled "Why Email Marketing Sucks and How to Make It Not Suck," we welcome Adrian Tobey from Groundhogg. Adrian will…
In this episode of WP Product Talk, we’re diving deep into the power of partnerships in the WordPress product ecosystem. Join host Zack Katz as he chats with…
In this episode, we explore the concept of personal branding and its significance for WordPress professionals. Our guest, Chris Lema, is synonymous with…
Join us for the latest episode of WP Product Talk, "How to Create HYPE for Your Next Product Launch," with our guest, Kevin Geary. Kevin is launching a new…
Join Matt Cromwell and Amber Hinds for a critical two-part discussion on WordPress market share position. Part 1: WordPress Market Share Analysis Joost…
Join co-hosts Katie Keith and Zack Katz as they dive into the world of WordPress product distribution with special guest Vova Feldman, founder of Freemius. In…
In this episode of WP Product Talk, we’re diving into an issue that more and more product owners have been struggling with over the past 9 months: how to…
Join co-hosts Matt Cromwell and Amber Hinds as they welcome Mike McAlister, founder of Four Eyes Studio and creator of the innovative Ollie theme for…
If you have a WordPress product, there’s no reason to think beyond plugins, right? Not so fast. In today’s world, where website owners increasingly demand…
Join us for a forthcoming episode of WP Product Talk titled "How to Expand Your Reach with Affiliate Marketing," featuring Alex Standiford, founder of Siren…
In this episode of WP Product Talk, we're joined by Rytis Lauris, co-founder and CEO of Omnisend. Rytis, an expert in e-commerce marketing automation, will…
In this extra special episode of WP Product Talk, we're joined by the one and only Matt Mullenweg - Founder and CEO of Automattic. As the paramount…
Episode 68 Show Notes: Expanding Horizons – Building a Product That Goes Beyond WordPress Welcome to another episode of WP Product Talk! Today, we're diving…
In this episode of WP Product Talk, co-hosts Matt Cromwell and Katie Keith dive deep into the complexities of refunds and renewals within the WordPress product…
Are you a developer wondering how many features you should include in your Freemium plugin before giving away the farm? In this episode, we dive deep into the…
Are you struggling to find the perfect product market fit for your business? In this episode, we dive deep into the strategies and techniques that can help you…
Are you a WordPress plugin developer looking to take your work to the next level? In this episode, we dive into the importance of following WordPress Coding…
Are you ready to take your WordPress product business to the next level? In this episode of WP Product Talk, we dive into the topic of scaling your WordPress…
In this week's WP Product Talk, we're excited to have Stephanie Hudson, co-founder and agency coach at FocusWP and author of The Sizzle AI email newsletter.…
We're joined by Kathy Zant! She's a website security expert, a WordPress community expert, and a motivating colleague, speaker, and friend to many in the…
Tammie is an experienced product creator who’s worked directly on the Gutenberg project. With so many changes coming to the WordPress admin and frontend…
In June 2025, enforcement begins for the European Accessibility Act - landmark legislation that requires websites to be accessible for people with…
Adam is co-founder at Cirrus Influence. He believes that growing your influence in WordPress requires a mix of free and low-cost earned media public relations…
Ben Gabler is the founder and CEO at Rocket.net. He believes it’s extremely important to never stop advocating for the customer. Doing so helps shape your…
Jamie Marsland is not just a Youtuber... he's also a product owner! Jamie joins us to talk about how investing in his Youtube presence has changed his business…
Mike Stott from Automattic will be joining hosts Katie Keith from Barn2 and Amber Hinds from Equalize Digital to chat about strategies and tips for unlocking…
Join hosts Amber Hinds and Katie Keith and special guest Laura Elizabeth for a WP Product Talk episode focused on growing and nurturing your email lists. We'll…
Learn how to boost your software sales by making a simple switch from product videos to process videos. Discover the power of showcasing your software's…
In this episode, our co-hosts troll our show founder, Matt Cromwell, with a longtime gag that somehow this Medeiros fellow is way more "popular" as a "Matt" in…
Join us on WP Product Talk where will be discussing how to grow your sales with pre-sales calls and webinars. Our special guest is Amanda Gorman, Director of…
Dive into the intricate world of user experience in our upcoming WP Product Talk episode, "Product UX and the Allure and Problems with Deceptive Patterns".…
Join us on an insightful new episode of WP Product Talk titled "Pricing for Profit: Strategies for WordPress Product Owners". Our special guest is James…
Get ready for a spook-tacular episode of WP Product Talk, "Beyond the Grave: Safeguarding Your Business Legacy". As Halloween draws near, our eerie trio of…
Gear up for a lucrative holiday season with the next episode of WP Product Talk, "Strategies and Tips for a Successful Black Friday Sale for Your WordPress…
Episode 45 of WP Product Talk dives deep into the world of business and customer experience. You know, we all want to achieve our goals, right? But have you…
This episode of WP Product Talk explores the magic of "Unlocking the Genie of WordPress Product Innovation" with Ben Ritner, founder and creator of KadenceWP.…
In this episode of WP Product Talk we turn our focus to the subject of effective live demos for your WordPress products. Special guest Vikas Singhal, the…
We invited Mika Epstein to join us on WP Product Talk with co-host Zack Katz to talk about the trials and tribulations of the WordPress.org Plugin Directory.…
In this episode of WP Product Talk, we delve into the intriguing subject of "How Customer Feedback Loops Benefit your Bottom Line and How to Implement Them."…
Show Notes In this episode of WP Product Talk, Amber Hinds and Zack Katz discuss the critical importance of User Experience (UX) for WordPress…
As the digital landscape evolves, so does the importance of a strong social media presence. Dive into our next WP Product Talk episode, "Social Media Marketing…
Discover how acquiring WordPress products can dramatically propel your business. Join us as we delve into the strategies and benefits of scaling up through…
This was a great conversation that covers some of the basics of why product owners need to leverage paid advertising. Drew is a real pro and knows the in's and…
Learn how to leverage SEO strategies to boost your WP product business. From keyword research to on-page optimization, this podcast episode covers it all. Tune…
Learn how to secure investors and grow your WordPress product in this episode of Elevate Your Game. Our expert guests share valuable insights and strategies to…
Discover the benefits and drawbacks of transforming your WordPress product into a Software as a Service (SaaS) offering. Listen to experts discuss the key…
Hello WordPress Product People! Get ready for a another fun episode of WP Product Talk! This week, we're chatting with Remkus de Vries, WordPress performance…
Discover how to effectively set product prices for your WordPress website. Learn strategies to target the right audience and maximize your sales and…
Learn why partnerships are crucial in WP product businesses & how they help build strong bridges. Gain valuable insights from industry experts in this…
Get insider tips to maximize your WordCamp experience as a WordPress product owner. Learn how to make the most of networking opportunities and gain valuable…
Join Katie Keith, CEO of Barn2 Plugins, and Matt Cromwell, co-founder of GiveWP, for an insightful episode of WP Product Talk. Special guest Joost de Valk,…
Learn why it's crucial to make your WordPress product accessible and discover step-by-step strategies to ensure inclusivity. Enhance user experience and boost…
Learn strategies for customer onboarding and turning first-time buyers into loyal customers on this must-listen podcast episode. Discover proven techniques to…
Learn how to navigate the ever-changing Gutenberg landscape and discover strategies for building a profitable WordPress theme business. Tune in to this podcast…
Discover how to generate innovative product ideas for WordPress by thinking outside the box. Unlock the potential of your creativity and learn practical…
Discover the essential metrics to track as a WordPress product owner. Learn how to measure success, improve user experience, and optimize your website's…
Learn why and how to refactor your WordPress product in this episode. Discover the benefits of refactoring and practical tips to improve your website's…
Discover the power of building in public for your next WordPress product. Learn why transparency and community engagement can lead to success in this…
Discover how offering free trials can significantly boost the growth of your WordPress product business. Join us as we discuss the impact, benefits, and…
Discover the key to standing out in a crowded market on this episode. Learn how to differentiate your WordPress product and build a successful business. Tune…
Discover the threats and opportunities of building a successful WooCommerce extension business. Learn how to navigate challenges and leverage potential growth,…
Learn effective product marketing techniques to successfully launch your product! Discover how to get off the ground with marketing strategies that will drive…
Learn how to leverage the power of artificial intelligence (AI) to propel your WordPress product business to new heights. Join us as we discuss practical…
Learn how to turn your WordPress product into a highly scalable SaaS offering. Our expert guest shares valuable insights and strategies to help you optimize,…
Learn how having the right business partners can skyrocket your WordPress product business growth. Get valuable insights and strategies from industry experts…
Learn valuable tips and strategies for successfully managing the demands of creating a new WordPress product, all while effectively maintaining and growing…
Discover the perfect moment to transition into a full-time WordPress product business. Explore the challenges, benefits, and strategies shared by industry…
No episodes match your filters.
