About the Show
About WP Product Talk
The podcast where WordPress product owners talk openly about what it takes to build, grow, and sustain a thriving WP product business.
Our Mission
WP Product Talk is a weekly podcast dedicated to the people building and running WordPress product businesses. Every week, we sit down with experienced product owners to dig into what's actually working — and what isn't.
We cover strategies for growth, pricing decisions, customer support at scale, navigating the WordPress ecosystem, building teams, managing burn-out, and everything in between.
This is a show by product owners, for product owners. No fluff. No generic startup advice. Just real conversations with people who've been in the trenches.
The Team
Meet your hosts
Four active WordPress product owners who understand the challenges you face — because they face them too.
Matt Cromwell
Co-host
WordPress product builder and entrepreneur with deep experience shipping plugins and tools that help WP-powered businesses grow. Matt brings strategic thinking and honest insight to every conversation.
Katie Keith
Co-host
CEO of Barn2 Plugins. Katie builds premium WordPress plugins and has navigated the full journey from side project to successful product business. She brings a data-driven, customer-centric perspective.
Zack Katz
Co-host
Founder of GravityKit, a suite of products that extend Gravity Forms for business use. Zack has grown a thriving product ecosystem and loves digging into the numbers behind sustainable SaaS growth.
Amber Hinds
Co-host
CEO of Equalize Digital, building WordPress accessibility tools and championing inclusive design across the web. Amber brings a mission-driven perspective to the craft of building WordPress products.
How to Listen
New episodes drop every week. Subscribe on your favorite platform so you never miss a conversation.
Get in Touch
Have a suggestion for a guest? Want to sponsor the show? Building something you'd like to share with the WP Product Talk community? We'd love to hear from you.
When reaching out, include:
- Your name and WordPress product
- What you'd like to talk about
- Any relevant links or context
- Your availability for recording