A WordPress podcast for
Product Owners,
by WordPress Product Owners.
Weekly interviews with experienced WP product owners sharing real strategies, hard-won tips, and honest stories of failure and success.
Latest Episodes
Fresh from the feed
Avoiding ai failures by using AI First Principles
Most teams are rushing to bolt AI onto existing workflows, but that often just scales the dysfunction faster. In this episode of WP Product Talk, we explore AI first principles with Anthony Franco, Executive Director and Founder of FirstStrategy.ai, and why operationalizing AI…
Shift from SEO to Founder-Led Marketing
For years, SEO was the default marketing playbook for WordPress plugin and product businesses. Build content, rank on Google, get traffic. It worked - until it didn't. AI is changing how people search for information, and organic traffic that took years to build is starting…
Lean Startup Tactics for WordPress Product Owners
In this episode of WP Product Talk, Ben Sibley, co-founder of Independent Analytics, joins Matt and Ian for an honest, tactical conversation about what it really takes to run and grow a profitable WordPress product business with just two people. Ben shares why he…
Meet the Hosts
Built by product owners, for product owners
Four experienced WordPress product builders sharing everything they know about building, growing, and scaling WP product businesses.
Matt Cromwell
Co-host
WordPress product builder with years of experience shipping plugins and tools that help businesses grow.
Katie Keith
Co-host
CEO of Barn2 Plugins, building premium WordPress plugins and helping other product owners thrive.
Zack Katz
Co-host
Founder of GravityKit, a suite of tools that extend Gravity Forms into full-featured business applications.
Amber Hinds
Co-host
CEO of Equalize Digital, building WordPress accessibility tools and championing inclusive web experiences.
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